Primoza - Campagne
"Wo ein Wille ist, ist auch ein Beet" An interactive city-space campaign that turned a Berlin bus stop into a public action space, where plants were handed out to passers-by and the campaign was carried across video and social formats. As Creative Lead I was responsible for the visual identity and media execution — the bus stop design across large and small formats, poster design, and the edit, animation and sound design of the video formats. This included the hero spot, social assets and behind-the-scenes content, which I conceived, cut and adapted for each channel. Client: Primoza Role: Creative Lead, Motion Designer Year: 2023